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A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). Here?s the truth of it, there are so many different areas you can specialize in. I couldn't begin to think I could afford a wonderful rocking horse …

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Defining Your Site's Audience

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Leave room for eventual hosting upgrades should your site make significant gains in popularity. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower …

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