Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It's what separates the amateurs and the wannabes from the pros …

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. Design for users, then make tweaks to optimize for Google without sacrificing the user experience. The trick here is simple because you get satisfied users to your funnel when the right content …

Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Many domain name owners are selling their domain names. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Leave room for eventual hosting upgrades should your site make significant gains in popularity. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. One could argue that the deceptive SEO practiced in its early days is long …

After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines. Do you want web spiders crawling this page? To be able to write comfortably for different industries can take a …

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. "Above the fold" is …

Narrow down your focus - and you'll avoid low conversion rates. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The clearer the picture you have at …

When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG is the way to go. Longer content …

The question is not if you can learn SEO. The question is do you want to learn it. SEOs must fix their mistakes instead of hide them. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 …

Research Your Clients. A great way to get keywords in the last twenty-five words is by adding it to your page footer after the copyright. Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to …

All sizes and types of SEO agencies exist. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Perhaps the hacking in this case means parting from traditional marketing realms and roles. Have you ever tried to buy an artisan new rocking …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Integration is a two-way street. Image optimization creates many advantages such as additional ranking opportunities …