Education is the best legacy when it comes to rankings

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Perhaps our favorite search operator of all, the quotation marks indicate to …

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Use organic outreach along with social media to make a difference

For example, if one of your products or services yields a significantly higher ROI or conversion rate, you can focus SEO efforts on that product or service by building more links to its corresponding page URL on your website. Google wants to retain its reputation as a quality search engine …

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People still ask me about forums and its importance today

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. This can be done by manual ‘googling' or with the help of special online …

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Indicate page titles by using title tags not by relying on gateway sites

Google wants to see links that are contextually relevant, valuable for readers, diverse in nature, and featured on the best-quality publishers available. Sites with "fluff" content or content that isn't relevant or useful are penalized, while sites with more valuable, well-written content are rewarded. If you're planning on improving your …

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Which SEO campaigns have been popular?

Your main goal is to present certain information to your customers, so it's easy to get lost in thinking that it doesn't matter how you structure that information. Media planning commences with a target market analysis. So instead of trying to perfect the keyword side of things, hedge your bets …

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Wait. Are sitemaps really that simple?

site won't pay off in the long run, and could seriously damage your search rankings. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. If it does not already exist, thin content is easy enough …

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Indicate the header in an HTML document by using local search

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

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Numerous ideas for URLs

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Think about bounce rates from the start

Research Your Clients. A great way to get keywords in the last twenty-five words is by adding it to your page footer after the copyright. Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to …

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