Create a personal brand, which you'll use to author content on your site and establish a reputation. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of …

We're lucky to have helped websites acquire over 10,000 links over the last 2 years - we also have access to the organic traffic data of them. Now the majority of people use their mobile devices for assessing the internet and not the desktop. Optimizing for niche keywords helps to …

It can be fairly time consuming, so for the best results we'd recommend making the most of the best SEO agency services in the UK. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a …

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

As opposed to more customary advertising, like Radio, TV, Print Media, and Billboards, you are connecting with them when they are sitting down to shop; such are contemplated hot leads. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin sites …

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. In the same way that …

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. Design for users, then make tweaks to optimize for Google without sacrificing the user experience. The trick here is simple because you get satisfied users to your funnel when the right content …

Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Many domain name owners are selling their domain names. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. Leave room for eventual hosting upgrades should your site make significant gains in popularity. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower …