Marketers use humor in advertising because people like to laugh. Remember, Google is looking at your pages as a machine, and it's a straight code and copy read. Typically, part of the answer is by targeting less popular keywords. As I walked into the room, I saw a beautiful antique …

After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines. Do you want web spiders crawling this page? To be able to write comfortably for different industries can take a …

Narrow down your focus - and you'll avoid low conversion rates. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The clearer the picture you have at …

When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG is the way to go. Longer content …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Integration is a two-way street. Image optimization creates many advantages such as additional ranking opportunities …