While Google maintains that meta descriptions don't help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Would storytelling for business be a likely mechanism for your company …

You can do this using a free tool like Moz's Open Site Explorer, or some other external link-based search system. Professional SEO auditors can dissect the numbers even more thoroughly and make relevant recommendations for boosting rankings. If you're out and about in East Yorkshire, it worth checking out things …

Once you've created a XML sitemap that lists all of the pages on your website, upload it to your server and submit it to Google Sitemaps through the Webmaster Tools feature. A commercial consists of cues placed in various media, such as television, magazines, and billboards. I couldn't begin to …

Be prepared for rejections, so target several domains in your approach. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Would an inexpensive FH Ayres rocking …

This is the biggest secret to Google dominance - especially local optimization. User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. With a range of ideas to get you going …

Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Does searching for SEO Expert …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. But in this case, they've been surprisingly open. If you're looking for old rocking horses , you've come to …

If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. It may not seem like one …

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Ahrefs and Moz and …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

These are internal search results pages and Google doesn't like these, the reason being people don't want to go from Google's search results to yours - they want to see content that matches satisfies their search intent. One could argue that the deceptive SEO practiced in its early days is long …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. "Above the fold" is …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term …